Juan Pablo Pietrini (JP Pietrini) is a software and AI engineer who designs and builds complete products, end to end. He is CEO and co-founder of TrustMe and president and co-founder of Mexico Trek. He holds an MBA from Stanford Graduate School of Business and a Master in Public Administration from Harvard Kennedy School.
Products built end to end.
Portfolio
Products built end to end.
TrustMeVerified home professionals for Mexico City, on web, app and WhatsApp.
CEO and Co-Founder / 2024 to present
18/ 18 shown
Private consultancy for the age of artificial intelligence, by invitation, in Mexico City.
Where the work lands.
The stack, layer by layer.
Select a board to read its layer
The surface people touch: designed, animated and built in TypeScript and React.
01/09TypeScript. Front end and back end of every product
The same product in a pocket: native shells, store releases and updates over the air.
01/06Capacitor. Native iOS and Android shell around the web app
The routes, rules and integrations that make each screen true.
01/08Node.js and Express. APIs behind TrustMe, Mexico Trek and the Caritas inventory
Where the records live and how the product reaches the internet.
01/07PostgreSQL. On AWS RDS and on Neon
How a product gets found: films, content and campaigns made with AI, and pages that search engines and AI assistants can read.
01/08AI video creation. Seven launch films written in code, and AI generated footage for a landing hero
Models wired into real work: they read, retrieve, call tools and answer in the chat people already use.
01/08n8n agentic workflows. Personalised acceptance emails for Mexico Trek applicants
From raw public microdata to a model, a map and a finding that holds.
01/10Python. Data pipelines for the remittances atlas
Deciding what is worth building and leading the people who build it.
01/10Growth strategy. Doubling the Mexico revenue of a beverage company of about US$12B in 5 years
The foundation: finding who a product is for and what it has to do, and proving it with prototypes before it is built.
01/10Customer discovery. 140+ interviews over 2 months in 6 states of Brazil and Mexico, for TrustMe
Stanford, Harvard, ITAM.
further studies04 files
completedStanford
Recognizes students who dedicate a significant portion of their MBA curriculum to exploring cross-sector approaches to social and environmental impact.
in progressUNAM
A law degree in process, focused on labor law.
completedHebrew University
An academic program abroad, part of Talentum-Universidad, from February to November 2018. Selected among 14,000+ applicants.
completedITAM
A diploma for ITAM's best 30 students. It ended with a project on the future of industries, including energy, food and workforce, presented in person to the chief executives of all the companies of Grupo BAL.
Classrooms at Harvard and ITAM, and a course of my own.
Elected by the Political Science faculty to be a junior faculty member for one year. Supported undergraduates in office hours.
Designed and taught the Introduction to Microeconomics course. Profits were donated to social projects.
Launched an online education platform to teach economics to undergraduate students in Mexico at affordable prices, with 600+ enrolled students in 2 years.
A class on externalities for Economía I, the introductory economics course at ITAM, recorded for the Sigma Seis economics channel.
The first review session for the second midterm of Economía I, recorded by the ITAM student council. It covers subsidies and price ceilings.
The second lesson of the Kaizen Educación course, in its opening unit on fundamentals: what an economic model is and what an assumption is.
Sixth of seven. Built to think collectively.
The sixth of seven children, hardwired to think collectively.
To bridge opportunity gaps in my home country by contributing to private and public organizations.
AI multiplies any effort, so I learn every part: whoever understands the whole can do the most.
250K+
US dollars of bootstrapped annual revenue, from scratch
150K+
US dollars earned in highly competitive entrepreneurship grants
3
companies incorporated in Mexico or the US
30+
market entry analyses in consulting
100+
expert interviews for due diligence
250+
customer interviews for product development
50+
partnerships and sponsorships closed
5,000+
git commits this year
30+
integrations in mobile apps, web apps and WhatsApp apps
2,000+
in person students in just 5 years
150+
murals created by ARTizapan, the organization I co-founded in 2015
10K+
attendees at events I organized, including massive events, talks and conferences
I design and build complete products, end to end, and the organizations around them.
Juan Pablo is a software and AI engineer, CEO and co-founder of TrustMe, president and co-founder of Mexico Trek, and co-founder and chair of the Interuniversity Association of Mexicans in Boston.
He holds an MBA from Stanford Graduate School of Business and a Master in Public Administration from Harvard Kennedy School.
His research interests include remittances and immigration, self-production and affordable housing, and organized crime. He has developed web and mobile applications, n8n agentic workflows, customized RAG chatbots, trained neural networks and dynamic data visualizations.
An operator who loves execution, he has co-founded several impact organizations: TrustMe, Mexico Trek, ARTizapan and Kaizen Educación.
Ventures, consulting and teaching.
Part 01 / 03CEO and co-founder
2024 to present
Social impact marketplace for vetted repair workers in Latin America
A marketplace for vetted repair workers, built from scratch and published in the App Store and Google Play, after 140+ customer discovery interviews and a full pivot from an AI architect on WhatsApp.
Full stack engineering
Built a production grade marketplace from scratch, published in the App Store and Google Play: TypeScript, React, Express.js and PostgreSQL on AWS, with real time chat, separate user roles and more than 10 integrations, among them identity verification (KYC), maps and the Meta suite.
Product management
Botha-Chan Summer Innovation Program
2024Fellow
Highly selective Stanford entrepreneurship fellowship
An entrepreneurship fellowship sponsored by a partner of Sequoia Capital and by Stanford University. It selects only 30 students from all of Stanford to pursue a for-profit venture with a high potential to contribute to economic growth in the world.
Customer discovery
Launched a customer discovery process of more than 140 interviews over 2 months in 6 states of Brazil and Mexico, to identify journeys, pain points and aspirations.
Ideation
Orchestrated ideation sessions to identify user personas, systems, jobs to be done and potential solutions.
Prototype testing
Tested 3 potential prototype ideas with users, for usability and willingness to pay.
Prototype launch
Launched a prototype for the selected use case, to develop an AI construction assistant.
Final presentation
Selected to present the project at Stanford to the program's sponsor and the leadership of the Center of Entrepreneurial Studies.
President and co-founder
Sep 2023 to present
Binational nonprofit, 3 years operating
Built from scratch into the largest independent academic trek to Mexico: US$250K+ in annual recurring revenue, a team grown from 1 to 12, and an expansion to Harvard, Stanford and MIT.
Operations and scaling
Built it from scratch into the largest independent academic trek to Mexico: scaled to US$250K+ in annual recurring revenue, grew the team from 1 to 12, expanded to Harvard, Stanford and MIT, incorporated in California and Mexico, and recruited an independent US board.
Partnerships
Secured partnerships with Mexico's most influential political, business and philanthropic institutions: the Senate, 3 state governments, 2 federal ministers, Latin American conglomerates and national market leaders.
Full stack engineering
Built the Trek platform end to end: application management, n8n workflows that send personalized acceptances automatically, full content management, and logistics for participants and organizers.
Co-founder and chair
2023 to 2025
The home of Mexicans studying and working across Greater Boston.
Founded earlier
Kaizen Educación
Co-founder
Online education platform for economics
Two years, closed in 2021
An online economics education and tutoring platform that reached 600+ active paying students.
Online education platform
Launched an online education platform to teach economics to undergraduate students in Mexico at affordable prices, and reached 600+ students in 2 years.
Course design and teaching
Designed and taught the Introduction to Microeconomics course.
Social projects
Its profits were donated to social projects.
Top tier global consulting firm
I collaborated in multiple types of work for international conglomerates, business councils and government, including advanced analytics, GenAI adoption, due diligence, product management, growth strategy, diversification and organization design.
Built dynamic scenario models and visualizations to estimate COVID-19 vaccination capacities for a Latin American president, and ran quantitative competitive advantage analyses for a state government of 3M people.
Designed the playbook for the GenAI adoption strategy of a consumer packaged goods company, depending on its gaps and ambitions, and built a library of 50+ GenAI use cases for consumer goods companies.
Ran primary research across multiple industries: 100+ expert interviews, a large scale consumer survey, market sizing models and unit economics frameworks that steered clients away from US$100M+ in misallocated investments.
Collaborated in product management for a fintech debit card entering the Mexican market: led customer discovery interviews in the State of Mexico for the development of the PRD.
Collaborated in the design of a strategy for an international beverage company of about US$12B to double the revenue of its Mexico unit in 5 years (US$500M+), analyzing 15+ categories, identifying 3 white spaces and developing a full 5 year roadmap.
Collaborated in the development of a diversification strategy across 3 industries for a regional construction company of about US$1B, with financial and market entry analyses, which led to a merger and acquisition with a firm of about US$1B.
Collaborated in the diagnosis and redesign of the corporate center strategy and the organization design (structure, roles and processes) of two regional and international conglomerates valued at about US$25B and US$15B.
Harvard Summer Internship Fund
Machine learning intern
May to Aug 2024
Machine learning and NLP
Designed and prototyped a document intelligence pipeline with Hugging Face's LayoutLMv2 and OCR tools that automates compliance verification for labor investment documentation and reduces manual audit work.
Fresnillo PLC
CSR Analyst
The world's largest silver producer
Sep 2019 to Jun 2020
Community relations in the corporate responsibility area of the mining company, before BCG: social development initiatives for the communities near its mines.
Teaching Fellow, Harvard College/Laboratorista and Facultad Menor, ITAM
Created Mexico in Silicon Valley, a two day conference at Stanford, in progress, designed to strengthen the bridge between Mexico's growing tech ecosystem and Silicon Valley's innovation hub.
Created Cardinal Hack, a hackathon at Stanford, in progress, led by alumni and students and focused on solving Latin American problems with technology.
Its community group now has 400+ Latin American students and alumni.
Organized multiple community events to celebrate Latin American traditions, and co-hosted talks with distinguished speakers, including former presidential candidates.
Organized a Sunday football league.
Co-organized large panels, on Zoom and in person, with more than 4,000 registered participants in total.
Organized the Latin American Quorum Call to portray the culture of the region, with representations from Brazil, Mexico, Peru, Colombia, Ecuador and Costa Rica.
Organized 10+ Latin American community events, some of them with 400+ participants, including the Latin American Graduation Celebration, the Back to School Celebration and the welcome for new admits.
Co-organized Zoom panels to support prospective students.
Stanford / 2025
Selected by the Stanford Graduate School of Business as one of the top 5 social entrepreneurs of the class, in a highly competitive process of 3 rounds over multiple months.
March 2025, for TrustMe.
Stanford
A Stanford fellowship, for Calli AI, the project TrustMe grew out of.
Recognized as a top 3 project of the program.
ITAM
Given to only one student per cohort. It funded both degrees at ITAM in full.
ITAM's most prestigious scholarship, granted by the dean to the student with the highest admission exam.
ITAM
BA in Economics and BA in Political Science, ITAM.
The VIII, IX and X editions, from 2011 to 2013, each ahead of 10,000+ students. A Mexican record.
Stanford
Stanford Graduate School of Business.
2018
One of 60 selected from 14,000+ applicants as future leaders of Mexico. February to November 2018.
A high performance program for applicants from all of Mexico, sponsored by CIDE, the Ministry of Education and Bécalos. Worked for one year with four other selected leaders on an education project for public schools, and presented it at the Hebrew University of Jerusalem.
ITAM / 2017
Given by the Faculty Board of ITAM for directing the university's efforts in the national crisis after the 2017 earthquake.
ITAM
Given by the School Direction and the Honor and Excellence Council of ITAM.
ITAM / 2019
Elected by the dean of Economics.
Harvard
Awarded by the Harvard Undergraduate Association.
My projects have been discussed on multiple platforms.
Image credit: Stanford GSB, photo by Saul Bromberger
A profile of how TrustMe began: the 2017 Mexico City earthquake, interviews with workers and families in Mexico and Brazil, and the turn from an AI planning tool to a marketplace built on trust between homeowners and trade workers.
Image credit: Reforma, photo by Isabela Magaña
The Mexico City daily on Mexico Trek, the trip that Mexican students and alumni organize each year for their classmates at Harvard, MIT and Stanford.
Image credit: Mexico Trek media page
At her morning press conference, President Claudia Sheinbaum spoke about the Mexico Trek meeting with Harvard, Stanford and MIT students at the Senate, where security was on the agenda. The video opens at that segment.
Image credit: Yucatán Economy Ministry, video frame
The state government’s video of the Mexico Trek visit to Yucatán, where Harvard students came to learn about the state’s potential for investment and tourism.
Image credit: Mexico Trek media page
Congress’s television channel broadcast the session where graduate students from Harvard, Stanford and MIT met senators and other national leaders at the Permanent Commission to discuss Mexico’s challenges. The video opens at the session.
Image credit: Stanford GSB, photo by Elena Zhukova
Names Juan Pablo one of the five 2025 Stanford Impact Founder fellows in social entrepreneurship, for TrustMe, which connects reliable workers with families to make housing affordable in Latin America.
Image credit: Harvard Kennedy School, courtesy of JP Pietrini
Written by Juan Pablo as co-president of the Kennedy School’s Latin American Caucus for 2023 to 2024, introducing the caucus and its community to prospective students.
Image credit: El Norte, courtesy photo
As president of ITAM’s student council, Juan Pablo convened an Interuniversity Congress with Ibero and Universidad Panamericana to break down the stereotypes between the three universities. He is quoted asking students to rebuild the country together instead of competing over which school is best.
Image credit: Grupo Fórmula
Foreign Minister Claudia Ruiz Massieu opened the Harvard National Model United Nations Latin America at ITAM, the conference Juan Pablo co-organized as vice president of the student team, and used the stage to call for reform of the UN Security Council.
Image credit: López-Dóriga Digital, file photo
Announces the first edition held in Mexico: four days at ITAM in January 2016, with seven committees, among them a simulated cabinet of former president Felipe Calderón.
Headline as published by ITAM
ITAM’s announcement that its Model United Nations team would host the conference for about 450 students from universities around the world, naming Juan Pablo as vice president of the organizing team.
Image credit: Preparatoria Panamericana, on X
His high school recalls that in 2012 he became the first student ever to win the National Logic Olympiad three times.
Image credit: Stanford GSB, photo by Saul Bromberger
ESImage credit: Reforma, photo by Isabela Magaña
Videofrom 1:23:14Image credit: Mexico Trek media page
ESVideoImage credit: Yucatán Economy Ministry, video frame
Videofrom 18:30Image credit: Mexico Trek media page
Image credit: Stanford GSB, photo by Elena Zhukova
Image credit: Harvard Kennedy School, courtesy of JP Pietrini
ESImage credit: El Norte, courtesy photo
ESImage credit: Grupo Fórmula
ESImage credit: López-Dóriga Digital, file photo
Headline as published by ITAM
ESImage credit: Preparatoria Panamericana, on X
Image credit: Stanford GSB, photo by Saul Bromberger
ESImage credit: Reforma, photo by Isabela Magaña
Videofrom 1:23:14Image credit: Mexico Trek media page
ESVideoImage credit: Yucatán Economy Ministry, video frame
Videofrom 18:30Image credit: Mexico Trek media page
Image credit: Stanford GSB, photo by Elena Zhukova
Image credit: Harvard Kennedy School, courtesy of JP Pietrini
ESImage credit: El Norte, courtesy photo
ESImage credit: Grupo Fórmula
ESImage credit: López-Dóriga Digital, file photo
Headline as published by ITAM
ESImage credit: Preparatoria Panamericana, on X
A profile of how TrustMe began: the 2017 Mexico City earthquake, interviews with workers and families in Mexico and Brazil, and the turn from an AI planning tool to a marketplace built on trust between homeowners and trade workers.
The Mexico City daily on Mexico Trek, the trip that Mexican students and alumni organize each year for their classmates at Harvard, MIT and Stanford.
At her morning press conference, President Claudia Sheinbaum spoke about the Mexico Trek meeting with Harvard, Stanford and MIT students at the Senate, where security was on the agenda. The video opens at that segment.
The state government’s video of the Mexico Trek visit to Yucatán, where Harvard students came to learn about the state’s potential for investment and tourism.
Congress’s television channel broadcast the session where graduate students from Harvard, Stanford and MIT met senators and other national leaders at the Permanent Commission to discuss Mexico’s challenges. The video opens at the session.
Names Juan Pablo one of the five 2025 Stanford Impact Founder fellows in social entrepreneurship, for TrustMe, which connects reliable workers with families to make housing affordable in Latin America.
Written by Juan Pablo as co-president of the Kennedy School’s Latin American Caucus for 2023 to 2024, introducing the caucus and its community to prospective students.
As president of ITAM’s student council, Juan Pablo convened an Interuniversity Congress with Ibero and Universidad Panamericana to break down the stereotypes between the three universities. He is quoted asking students to rebuild the country together instead of competing over which school is best.
Foreign Minister Claudia Ruiz Massieu opened the Harvard National Model United Nations Latin America at ITAM, the conference Juan Pablo co-organized as vice president of the student team, and used the stage to call for reform of the UN Security Council.
Announces the first edition held in Mexico: four days at ITAM in January 2016, with seven committees, among them a simulated cabinet of former president Felipe Calderón.
ITAM’s announcement that its Model United Nations team would host the conference for about 450 students from universities around the world, naming Juan Pablo as vice president of the organizing team.
His high school recalls that in 2012 he became the first student ever to win the National Logic Olympiad three times.
Juan Pablo Pietrini (JP Pietrini) is a software and AI engineer who designs and builds complete products, end to end. He is CEO and co-founder of TrustMe and president and co-founder of Mexico Trek. He holds an MBA from Stanford Graduate School of Business and a Master in Public Administration from Harvard Kennedy School.
His portfolio holds 18 products, built end to end: web apps, mobile apps, WhatsApp apps, data products, APIs and websites. Among them TrustMe (verified home professionals for Mexico City, on web, app and WhatsApp) and Mexico Trek (nine days in Mexico for Harvard, Stanford and MIT students). Each one is in the portfolio.
He co-founded TrustMe, Mexico Trek, ARTizapan and Kaizen Educación, and he is co-founder and chair of the Interuniversity Association of Mexicans in Boston.
He holds a Master of Business Administration from Stanford Graduate School of Business, a Master in Public Administration from Harvard Kennedy School, and a BA in Economics and a BA in Political Science from the Instituto Tecnológico Autónomo de México (ITAM). More in Education.
He has taught microeconomics for 6 years, at Harvard College and ITAM. He has taught 2,000+ students in person and 600+ students at Kaizen Educación, online. More in Teaching.
Write to jpietrin@stanford.edu, or compose a brief in Let's build together. He works between Mexico and the United States.
The last session is yours.
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Mexico and the United States
